Taglines: Do we need them?
So…my website isn’t quite ready and that’s okay. But with the website comes my new tagline.
If I’ve emailed you recently, you’ve seen it.
What is a tagline? It’s kind of a guarantee. It’s the “what and who” you are or what your product is all about.
In a few short words.
Less is better.
“Coke is it.”
“Just Do It.” Easy to remember and easy to associate with the product or person. “Have it Your Way.” “The Un-Cola.” All tags to products. I bet you recognized them didn’t you?
Now, many will say our name is our brand and I agree. I know names and don’t know all of their tags, if they even have one, but when I visit a site, especially one I’m not familiar with, in a few words, I want to know what it is I’m getting or who I’m getting. That’s a personal thing–that’s me. What I want. So a tagline is important for me because I look for them.
My tagline was romantic suspense…overflowing hope and thus the waterfall on this blog. I liked it. But I don’t just write romantic suspense. I’m not a steam-punk, historical fiction, paranormal YA cross-over or anything like that.
You will get romance in all of my novels, but they aren’t all suspenseful (50/50). So I had to think about me. Who am I? I’m not just a writer. I’m a speaker. I need a tag that fits both.
What can I promise to audiences and readers–whether a book, article, or blog post?
I prayed about it. Beat my head against the wall, trying to come up with something clever. Waiting on God, as usual. I’m always waiting around on Him. š
I didn’t want to lose my “overflowing hope.” I loved that line. And that’s when I realized what I give readers. What ALL writers want to give readers. An experience.
What is an experience? Webster’s dictionary says,”the fact or state of having been affected by or gained knowledge through direct observation or participation.”
What can I guarantee people? What am I all about?
HOPE. “A wish or desire accompanied by confident expectation of its fulfillment.”
So my new tagline:
Flashy, clever, witty? No. But it’s who I am. It’s what I say. And it’s what I write.
I will also have a melt down if someone tells me, “Oh so and so has had that for 10 years.”
Photo credit: freedigitalphotos
Protect Yourself
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DH playing in the sand with DD 10 years ago …notice how she copies his stance and moves? |
“Therefore be imitators of God as dear children⦔ Ephesians 5:1
Meet Kimberley Gardner Graham
Okay, before we even begin, let’s all take a deep breath and push the envy down. I know. She’s gorgeous. And not just on the outside. Kimberley has one of the most beautiful insides! She loves Jesus with every part of her being and it shines like a beacon.
I rode on a plane with her to Denver last year for the Writing for the Soul conference–and never knew it! We’re from the same area. It was at the conference, where she finaled, that we met and discovered this.
Since then we’ve kept in touch and even had coffee at the fabulous bookstore she likes to write in. She’s witty and clever and so much fun to be around. I’ve had the chance to read the book that she’s finaled with AGAIN! It’s a beautiful story. Truly literary fiction at its finest. The winner will be revealed this Thursday!
***Thanks everyone for all the encouragement and questions this past Friday on my first vlog! You can watch it HERE! If you still want to ask questions or throw out a topic for me to ramble about it, email me at jrpatch(at)yahoo(dot)com, twitter me a DM, or leave me a message on FB (links at the sidebar)
***Wednesday, we’ll pick up with our series on strength! Talking about how to protect yourself from an unseen enemy.
Oh, and Happy Valentines Day tomorrow!
Coffee with Jess: A vlog
First of all, thank you to Cheryl Linn Martin for awarding me the Irresistibly Sweet blogger award! Glad you did it before today’s episode!
Yep, I took the plunge. I’m vlogging. Thanks to Katie Ganshert for her brilliant suggestions. If they didn’t work it’s all on me. Oh, and at the end, it keeps saying “My Movie”…ignore it. I haven’t worked out all the glitches. Whatever!
Join me on Monday when you’ll get to meet the amazing woman and writer, Kimberley Gardner Graham–an Operation First Novel finalist! (and my friend)
Smooching Jesus
Disappointing Final Chapter
Today was supposed to be the grand opening of my new online home, but some unforeseen events transpired and it looks like it’s going to be later in the week. I’m not giving out another date, you’ll just have to be surprised.
WHEN my website goes up, I promise I’m still giving away prizes. I may have several just because I’ve left you all in suspense for so long. š
Blogburbia
One of my favorite all-time movies is The Burbs with Tom Hanks, Corey Feldman and Princess Leia. At the moment her name ain’t ringin a bell and I don’t feel like googling it. It’s about a man who lives in suburbia, he’s lost his job and all he does is watch his neighbors. It’s hysterical really.
But that’s not what I’m going to chat about today. Instead, I’m going to talk about blog community. Blogburbia. I read How to Build a Community on Your BlogĀ by Caitlin Muir at authormedia(dot)com on Monday. You can read it HERE.Ā
She had some great tips. But, I wondered about a few of them:
“If someone takes the time to leave you a comment, you better take the time to respond.”
“When a reader comments, talk back to them and ask a follow-up question. Probe. Find out what they really think. They have stories of their own that are worth being up on your website. Get to know them like you were sitting across from them at a coffee shop.”
I agree with these statements. Completely. More than anything this blog is my online home. A place I spend lots of time. I take care of it and nurture it and I want all who show up to feel welcome, invited, entertained, encouraged and comfortable to share their thoughts whether serious, funny, or somewhere in between.
But I’ve found that when I leave a comment on someone’s blog I don’t have time really to go back and see if they’ve responded to my comment and to go back several times for a conversation isn’t always doable for me. In fact, 8 out of 10 times, I can’t.Ā
I’ve seen it happen. One person commenting several times and if it’s valid that’s cool; sometimes I think it’s just to monopolize a blog, but everyone really knows this.Ā
Sometimes I respond to each comment on my blog, sometimes it’s a general comment to everyone, but I try to always respond to a new guest. I’m not sure any of you come back to see if I’ve made follow-up comments. Do you? I try to twitter a response on occasion and my friend Heather Sunseri uses Disquis. So…I’m curious.
Oh yeah, it just came to me. Carrie Fisher.
Do come back Monday! My home will be freshly painted, re-decorated, the coffee will be on and an assortment of creamers will await you! Oh, and chocolate…lots of chocolate, friends!
And prizes! (Real ones)
Pull It Together: Belt of Truth
Keep Going
This past week has been what I call a huge headache. My blog was disabled because the blah blah blah read a false positive and blah blah blah which means it thought my blog–my precious baby–was a SPAM blog. Gah! Then after the wonderful Bonnie Calhoun talked me off the ledge and had the IT guys at Blogger fix it, my email was hacked. I wasn’t in Madrid (wish I had been, but not stranded).
The security at yahoo asked me for my answer to the question. I don’t even remember using that question. So after 3 tries of answering, it locked my account up for 12 hours. Hopefully, today, I have it all fixed–but in the meantime, my website designer was supposed to send me links to the pages and whatnot. So…I set up a gmail account just to get by on Saturday. Is that sad? Do we rely on technology too much? Meh, I don’t really care and this post isn’t to ponder that.
My point is. I had a crazy week.
But God is so great and so faithful and I just love Him to pieces. After all the drama went down on Saturday morning, I opened up my Word For You Today devotional and fell in love with the words. So much I’m sharing them with you today. This is the moment I wish I had a scanner. Nope. I’m typing it all in. For you. Be grateful. *wink wink*
“…In each of us there is a lesser self and a greater self struggling for supremacy. Your lesser self says, “Not enough people believe in me. I’ll never make it.” Your greater self says, “My faith in God and in myself is enough; I can make it.” Your lesser self says, “It’s taking too long to realize my dream.” Your greater self say, “Dreams are realized one day at a time.” Your lesser self says, “Enough is enough! I’ve taken too many hits. “Your greater self says, “I’ve come too far to give up now.” Your lesser self says, “I don’t have the strength to hold on to my dream. “Your greater self says, “Hold on a little longer; the darkest hour is just before the dawn.” ….Where does that kind of strength and tenacity come from? God! The assignment God gives you will never be greater than the grace He provides. So draw on His strength, keep pressing ahead, pursue your goals and you will prevail.”
Whether your past week was above the clouds or shoddy (Not to be confused with Shawty–the melody in your head) God is faithful. And this, my dear friends, is a brand new day of a brand new week. Hacked, not hacked. Disabled, not disabled. Rejected, not rejected. Grace abounds! So keep going. And I will too, if I’m not stranded in Madrid and needing some fast cash. I’ve already sold my gold.
In one more week….my new online home will be ready. I expect you all to shout, “Move that curtain!” And the unveiling will happen. Seriously. Shout.