Taglines: Do we need them?

So…my website isn’t quite ready and that’s okay. But with the website comes my new tagline. 

If I’ve emailed you recently, you’ve seen it. 

What is a tagline? It’s kind of a guarantee. It’s the “what and who” you are or what your product is all about. 

In a few short words. 

Less is better. 

“Coke is it.” 

“Just Do It.” Easy to remember and easy to associate with the product or person. “Have it Your Way.” “The Un-Cola.” All tags to products. I bet you recognized them didn’t you?

Now, many will say our name is our brand and I agree. I know names and don’t know all of their tags, if they even have one, but when I visit a site, especially one I’m not familiar with, in a few words, I want to know what it is I’m getting or who I’m getting. That’s a personal thing–that’s me. What I want. So a tagline is important for me because I look for them. 

My tagline was romantic suspense…overflowing hope and thus the waterfall on this blog. I liked it.  But I don’t just write romantic suspense. I’m not a steam-punk, historical fiction, paranormal YA cross-over or anything like that. 

You will get romance in all of my novels, but they aren’t all suspenseful (50/50).   So I had to think about me. Who am I? I’m not just a writer. I’m a speaker. I need a tag that fits both.

What can I promise to audiences and readers–whether a book, article, or blog post? 

I prayed about it. Beat my head against the wall, trying to come up with something clever. Waiting on God, as usual. I’m always waiting around on Him. 😉 

I didn’t want to lose my “overflowing hope.” I loved that line. And that’s when I realized what I give readers. What ALL writers want to give readers. An experience.

What is an experience? Webster’s dictionary says,”the fact or state of having been affected by or gained knowledge through direct observation or participation.”  

What can I guarantee people? What am I all about?

HOPE. “A wish or desire accompanied by confident expectation of its fulfillment.” 

So my new tagline:

Experience Hope

Flashy, clever, witty? No. But it’s who I am. It’s what I say. And it’s what I write.

I will also have a melt down if someone tells me, “Oh so and so has had that for 10 years.” 

Photo credit: freedigitalphotos

What’s your tagline? Do you have one? Why or why not? Need help brainstorming? Do you think they’re even necessary?